Hilton Hotels Introduces eforea Spa

Hilton Hotels and Resorts is introducing a new, separate spa brand, the eforea: spa at Hilton. The first of 80 planned outposts opens today, at the Hilton Short Hills, in New Jersey, and several others will follow in the coming month, in hotels in Pattaya, Thailand, and Melbourne, Australia, among others. Many of Hilton’s 123 current spas — and most of its new ones — will adopt eforea’s concept. Its look is sleek, simple and modern. Rectangular pods dot the spa’s transitional and thermal lounges, including dry and wet change pods, and sauna and steam pods. There is also a Vichy Shower Room, and private treatment rooms with showers and comfortable seating. Treatments are grouped thematically: the results-oriented Essentials Journey includes a 90-minute jet lag body remedy for $185; the more holistic Escape Journey offers a 60-minute meditation massage for $120; and the Men’s Journey includes a 60-minute all-over detox for $135. Therapists will use products by Kerstin Florian, LI’TYA, and VitaMan, some of which will also be available for purchase.

A pioneer for nearly a century, Hilton is ready for its next act: a new hotel in Gdańsk, Poland.

Lounging atop the new Hilton, in Gdańsk, Poland, I could easily forget that the rebuilt city was where World War II’s opening salvos were fired. I’m seated next to a fair-skinned Norwegian girl in a coral-colored bikini, and below, tables from the hotel’s restaurant, Mercato, spill out over the Motława River bank, where chefs grill steaks alfresco. An eye-popping sculpture made of 25,000 handblown glass seaflowers by local artist Edyta Barańska hangs in the sky-high atrium downstairs; my room is stylish and clean-lined, with gleaming Hansgrohe bath fixtures, and more contemporary artwork by Barańska. The deftly designed brick, slate, and glass hotel blends in seamlessly with the nearby historic façades; it’s not exactly what you’d come to expect from a Hilton. Just as Gdańsk has emerged from the war and Communism’s aftermath, this Hilton is an example of a different kind of rebirth. It is but one of hundreds of new properties that Hilton Hotels & Resorts is opening in an effort to reignite a brand that once set the bar for luxury and deluxe modernity around the globe. The company’s founder, Conrad Hilton, had a knack for polishing the reputation of an enterprise whose roots began with the purchase of the Mobley hotel, in Cisco, Texas, in 1919. He went on to acquire the Plaza and the Waldorf-Astoria in New York as well as the Drake in Chicago, and to wed Zsa Zsa Gabor (the marriage, like Hilton’s tenure at the Plaza, did not last, but the Waldorf-Astoria and the Drake are still part of the Hilton family). In the mid 20th century, Hilton built 17 properties outside the United States, many occupying prestigious sites in foreign capitals that served as carefully composed architectural symbols of modern capitalism and captured the local imagination (former Egyptian leader Gamal Abdel Nasser was such a frequent guest at the Nile Hilton that it was regarded as his presidential palace). “Each of our hotels is a little America,” the hotel king claimed in his 1957 autobiography, built “to show the countries most exposed to Communism the other side of the coin.” By the 1970’s, Hilton had become the world’s largest hospitality chain, attracting well-heeled travelers who sought the comfort of a recognizable American name. But the tide began to shift in the 80’s, when hotel groups such as Ritz-Carlton and Four Seasons started rolling out their luxury-minded brands; meanwhile, the boutique-hotel concept was gaining momentum thanks to a series of trendy properties opened by Ian Schrager in New York City. Hilton’s push comes at a moment when many of the brand’s competitors, including Starwood’s W, InterContinental’s Hotel Indigo, and Marriott, which launched Edition Hotels and the Autograph Collection, have all entered the boutique market. Now the pressure is on for Hilton to reimagine itself for the 21st century (one step in that direction: it has distanced itself from wayward reality star and socialite Paris Hilton, who has no official connection with the hotel group). “Part of its challenge now is to define its point of difference and drive that home,” says Chekitan Dev, professor of brand management at Cornell University. How does Hilton intend to accomplish this? “We’re rethinking every aspect of the hotel,” Larry Traxler, the current head of design for Hilton Hotels & Resorts, tells me of his vision for revitalizing the 92-year-old company. The latest makeover is far-reaching and highly focused on design, following the consolidation of Hilton’s U.S. and international properties, which had long been splintered (Hilton Worldwide owns 10 brands, including luxury collections Waldorf Astoria and Conrad). Since taking over two years ago, Traxler, whose previous stints include Hyatt Hotels & Resorts and Morgans Hotel Group, was brought in to radically shake up Hiltons worldwide and has directed the creation and overhaul of new resorts and hotels in Bangkok, London, the Seychelles, and Bora-Bora, to name a few. “We’re not doing the same thing over and over,” he says of the properties, which are built by local architects to distinctly reflect the destination and its culture.

Hilton Hotels Introduces eforea Spa

Hilton Hotels and Resorts is introducing a new, separate spa brand, the eforea: spa at Hilton. The first of 80 planned outposts opens today, at the Hilton Short Hills, in New Jersey, and several others will follow in the coming month, in hotels in Pattaya, Thailand, and Melbourne, Australia, among others. Many of Hilton’s 123 current spas — and most of its new ones — will adopt eforea’s concept. Its look is sleek, simple and modern. Rectangular pods dot the spa’s transitional and thermal lounges, including dry and wet change pods, and sauna and steam pods. There is also a Vichy Shower Room, and private treatment rooms with showers and comfortable seating. Treatments are grouped thematically: the results-oriented Essentials Journey includes a 90-minute jet lag body remedy for $185; the more holistic Escape Journey offers a 60-minute meditation massage for $120; and the Men’s Journey includes a 60-minute all-over detox for $135. Therapists will use products by Kerstin Florian, LI’TYA, and VitaMan, some of which will also be available for purchase.

A pioneer for nearly a century, Hilton is ready for its next act: a new hotel in Gdańsk, Poland.

Lounging atop the new Hilton, in Gdańsk, Poland, I could easily forget that the rebuilt city was where World War II’s opening salvos were fired. I’m seated next to a fair-skinned Norwegian girl in a coral-colored bikini, and below, tables from the hotel’s restaurant, Mercato, spill out over the Motława River bank, where chefs grill steaks alfresco. An eye-popping sculpture made of 25,000 handblown glass seaflowers by local artist Edyta Barańska hangs in the sky-high atrium downstairs; my room is stylish and clean-lined, with gleaming Hansgrohe bath fixtures, and more contemporary artwork by Barańska. The deftly designed brick, slate, and glass hotel blends in seamlessly with the nearby historic façades; it’s not exactly what you’d come to expect from a Hilton. Just as Gdańsk has emerged from the war and Communism’s aftermath, this Hilton is an example of a different kind of rebirth. It is but one of hundreds of new properties that Hilton Hotels & Resorts is opening in an effort to reignite a brand that once set the bar for luxury and deluxe modernity around the globe. The company’s founder, Conrad Hilton, had a knack for polishing the reputation of an enterprise whose roots began with the purchase of the Mobley hotel, in Cisco, Texas, in 1919. He went on to acquire the Plaza and the Waldorf-Astoria in New York as well as the Drake in Chicago, and to wed Zsa Zsa Gabor (the marriage, like Hilton’s tenure at the Plaza, did not last, but the Waldorf-Astoria and the Drake are still part of the Hilton family). In the mid 20th century, Hilton built 17 properties outside the United States, many occupying prestigious sites in foreign capitals that served as carefully composed architectural symbols of modern capitalism and captured the local imagination (former Egyptian leader Gamal Abdel Nasser was such a frequent guest at the Nile Hilton that it was regarded as his presidential palace). “Each of our hotels is a little America,” the hotel king claimed in his 1957 autobiography, built “to show the countries most exposed to Communism the other side of the coin.” By the 1970’s, Hilton had become the world’s largest hospitality chain, attracting well-heeled travelers who sought the comfort of a recognizable American name. But the tide began to shift in the 80’s, when hotel groups such as Ritz-Carlton and Four Seasons started rolling out their luxury-minded brands; meanwhile, the boutique-hotel concept was gaining momentum thanks to a series of trendy properties opened by Ian Schrager in New York City. Hilton’s push comes at a moment when many of the brand’s competitors, including Starwood’s W, InterContinental’s Hotel Indigo, and Marriott, which launched Edition Hotels and the Autograph Collection, have all entered the boutique market. Now the pressure is on for Hilton to reimagine itself for the 21st century (one step in that direction: it has distanced itself from wayward reality star and socialite Paris Hilton, who has no official connection with the hotel group). “Part of its challenge now is to define its point of difference and drive that home,” says Chekitan Dev, professor of brand management at Cornell University. How does Hilton intend to accomplish this? “We’re rethinking every aspect of the hotel,” Larry Traxler, the current head of design for Hilton Hotels & Resorts, tells me of his vision for revitalizing the 92-year-old company. The latest makeover is far-reaching and highly focused on design, following the consolidation of Hilton’s U.S. and international properties, which had long been splintered (Hilton Worldwide owns 10 brands, including luxury collections Waldorf Astoria and Conrad). Since taking over two years ago, Traxler, whose previous stints include Hyatt Hotels & Resorts and Morgans Hotel Group, was brought in to radically shake up Hiltons worldwide and has directed the creation and overhaul of new resorts and hotels in Bangkok, London, the Seychelles, and Bora-Bora, to name a few. “We’re not doing the same thing over and over,” he says of the properties, which are built by local architects to distinctly reflect the destination and its culture.

Begini Cara Cuci Emas Tanpa Takut Patah atau Emas Luntur Dan Susut Beratnya!

Cara Boking Hotel dengan Aplikasi Boking Hotel Online
 Definisi Hotel, Hotel adalah suatu bentuk bangunan, lambang, perusahaan atau badan usaha akomodasi yang menyediakan pelayanan jasa penginapan, penyedia makanan dan minuman serta fasilitas jasa lainnya dimana semua pelayanan itu diperuntukkan bagi masyarakat umum, baik mereka yang bermalam di hotel tersebut ataupun mereka yang hanya menggunakan fasilitas tertentu yang dimiliki hotel itu.

Hotel di Jakarta beragam dan tentu banyak sekali jumlahnya, namun dari banyaknya hotel di Jakarta bahkan di Indonesia ini ada satu hotel yang paling menonjol dan banyak di kenal orang, yaitu Hotel Indonesia.

Makin kesini, cara kita melakukan perjalanan menjadi semakin mudah dengan adanya teknologi. Hampir semua kebutuhan traveling seperti mencari tiket pesawat murah, pesan tiket atraksi, hingga boking hotel dapat kita lakukan secara online hanya dengan smartphone saja melalui sebuah aplikasi. Nah, yang pengen saya bahas dipostingan kali ini secara khusus tentang aplikasi boking hotel yang sering saya pakai memesan hotel. Siapa tahu ada yang butuh sebagai bahan perbandingan, atau pengen coba aplikasi yang lain dari yang biasa kamu pakai.

Apa saja aplikasi booking hotel itu? Silahkan dicek satu-satu:

HotelQuickly

Saya mengenal aplikasi booking hotel ini sejak tahun 2014 lalu, saat itu masih berupa start-up. Saya suka dengan konsep awalnya, yaitu “last minute booking”. Konsep ini memanfaatkan tingkat kekosongan hotel dengan memberikan diskon kepada traveller yang ingin boking hotel dengan aplikasi boking hotel.

Traveloka

Siapa yang tak kenal dengan aplikasi boking hotel online satu ini. Nama Traveloka, sudah begitu melekat bagi semua orang yang ingin liburan. Tak hanya memesan hotel, juga ada tiket pesawat, bahkan hingga pulsa. Iklannya pun pasti sudah sering kita lihat wara-wiri tiap kali membuka video di youtube. Pokoknya Traveloka dulu, baru traveling kemudian. Begitu kira-kira pesannya sebagai aplikasi boking hotel online.

Airbnb

Sebenarnya saya jarang menggunakan aplikasi AirBnb untuk boking hotel. Biasanya saya menggunakan Airbnb untuk kondisi khusus, seperti ingin memilih akomodasi yang berbeda seperti villa, apartemen atau jenis akomodasi lainnya. Misalnya, waktu liburan bareng geng ke Penang awal tahun 2017 lalu, kami memilih menggunakan Airbnb untuk mencari akomodasi rumah yang bisa ditinggalin bersama-sama.

Agoda

Boleh dibilang saya jarang menggunakan aplikasi Agoda. Biasanya sudah ‘kalah’ murah dengan kedua aplikasi diatas yang paling sering saya pakai yaitu HotelQuickly dan Traveloka. Selain itu, harga yang tertera diaplikasinya belum final, alias masih ada pajak-pajak yang baru kelihatan saat kita klik tombol berikutnya








Digital Marketing Boking Hotel Online

 Digital marketing memungkinkan Hotel untuk menjual kamar dan fasilitas lainnya. Selain itu juga untuk meningkatkan branding awareness (daya ingat konsumen). Secara keseluruhan digital marketing adalah strategi untuk meminimalkan biaya dan memotong waktu, jarak dan ruang dalam melakukan pemasaran hotel untuk memberikan layanan pelanggan yang lebih baik, lebih efisien, meningkatkan produk dan profitabilitas yang lebih tinggi. Hotel adalah perusahaan jasa yang menyediakan tempat atau sarana istirahat untuk sementara waktu bagi tamunya serta fasilitas pendukung lainnya.

Dalam surat keputusan Menparpostel No. KM/37/PW.340/MPPT-86, tentang peraturan usaha dan pengelola hotel, Bab 1 Pasal 1 ayat (b) dalam SK ( Surat Keputusan ) tersebut menyebutkan bahwa hotel adalah suatu jenis akomodasi yang mempergunakan sebagian atau seluruh bangunan untuk menyediakan jasa penginapan, makanan dan minuman serta jasa penunjang lainnya bagi umum yang dikelola secara komersil. Di jakarta sendiri saat ini memang banyak bermunculan hotel bintang 3 berstandarkan internasional untuk mendukung aktivitas bisnis. Setiap hotel biasanya memiliki ciri khas masing – masing sesuai target yang dituju. Berikut adalah penjabaran hotel bintang 3 berstandar internasional yang berada di Ibukota Jakarta menurut situs www.agoda.com, sebagai berikut:

1. Hotel Holiday Inn Exspress Wahid Hasyim 2. Hotel Ibis Jakarta Thamarin 3. Hotel Four Points Jakarta Thamrin 4. Hotel Aloft Jakarta Wahid Hasyim 5. Hotel All Season Jakarta Thamrin 6. Hotel Dreamtel Wahid Hasyim

Dari keterangan di atas, maka penulis menyimpulkan bahwa: Hotel bintang 3 berstandar Internasional paling banyak terdapat di Jakarta khususnya daerah Thamrin. Letak yang sangat strategis, sehingga Thamrin merupakan pusat sentral bisnis yang berada di kota terbesar di Indonesia yaitu Jakarta. Hotel berbintang atau bintang hotel adalah jenis strata sebuah hotel. Strata hotel ini dimulai dari hotel bintang 1 sampai hotel bintang 5.

Semakin banyak bintang yang dimiliki suatu hotel, mengindikasikan bahwa semakin lengkap fasilitas hotel tersebut. Hotel bintang 3 merupakan kelas hotel yang paling banyak diminati oleh para wisatawan karena strata atau kelasnya ada di level menengah yang di mana lebih mudah untuk masuk di segala strata wisatawannya sendiri, salah satu hotel bintang 3 yang ada di ibukota jakarta adalah Hotel Ibis Jakarta Arcadia. Hotel tersebut berada di jalan KH. Wahid Hasyim No. 114, Jakarta Pusat. Hotel Ibis Jakarta Arcadia pertama kali didirikan pada tangal 23 Mei 1994 dan diresmikan oleh Presiden Republik Indonesia yang kedua, Bapak Soeharto.

Kemudian Hotel Ibis Jakarta Arcadia dioperasikan oleh Accor Hotels Group yang merupakan kelompok hotel ternama kedua di dunia yang berasal dari Perancis. (ModulTraining HIJA,2016). Hotel Ibis Jakarta Arcadia adalah salah satu hotel bintang 3 bertaraf internasional dari sekian banyak hotel bintang 3 bertaraf internasional yang ada di Jakarta. Untuk dapat bersaing dengan hotel bintang 3 internasional lainnya, Hotel Ibis Jakarta Arcadia harus memiliki kemampuan untuk memposisikan diri sebagai hotel berkelas dan terjangkau. Tamu hotel yang menginap kebanyakan adalah turis asing dari mancanegara dengan tujuan bisnis ataupun berwisata.

Hotel Ibis Jakarta Arcadia perusahaan jasa lebih menawarkan seuatu yang tidak kelihatan sehingga Marketing Communication semakin dibutuhkan dalam pelaksanaan strategi kepada konsumen atau para tamu hotel. Tamu hotel akan menilai Hotel Ibis Jakarta Arcadia tidak hanya menyediakan akomodasi yang nyaman namun juga memberikan kemudahan dan fleksibelitas dalam proses pemesanan kamar, yang akan berdampak pada tingkat hunian. Berdasarkan hal tersebut maka dilakukan penelitian untuk mengetahui peningkatan tingkat hunian hotel dengan strategi baru yang dikemukakan oleh Marketing Communication dari Ibis Jakarta Arcadia dengan cara digital marketing.

Berdasarkan latar belakang permasalahan yang telah penulis jabarkan di atas, maka rumusan masalah untuk penelitian ini adalah: “Bagaimana Peran Digital Marketing Dalam Bisnis Hotel Ibis Jakarta Arcadia?”

Teori Pemasaran Perhotelan (Hotel Marketing)



Pemasaran jasa hotel itu selalu terdiri dari beberapa aktivitas yang bertujuan untuk menarik calon pelanggan dengan memberi motivasi agar tertarik untuk membeli produk dan jasa pelayanan hotel. Pada dasarnya produk dan jasa pelayanan hotel mulai dinikmati tamu pada saat melakukan check-in dan registrasi. Selanjutnya ketika tamu tinggal dan menginap di kamar, makan dan minum, menikmati hiburan di pub sampai check-out merupakan bagian dari produk hotel.

Denney G.Ritherford dari Washington dari Washington State University dalam bukunya “Hotel Management and Operation” mengatakan pemasaran hotel adalah aktivitas yang menggunakan strategi dan taktik, yang direncanakan sedemikian rupa untuk menyampaikan ‘cerita’ tentang pelayanan yang dapat diberikan suatu hotel dengan, memberikan rangsangan yang bergairah pada tamu untuk mau memilih pesan yang disampaikan hotel untuk dibandingkan dengan pilihan yang lain dari hotel pesaing. Philip Kotler (1999) yang dikutip oleh Drs. H.Oeka Yoeti (1997:10) pemasaran hotel adalah:

“Ilmu yang bertujuan menyenangkan tamu dan dari kegiatan itu hotel mempeoleh keuntungan”. Philip Kotler (1999) menyebutnya sebagai serving and satisfiying human need. Pendapat ini didukung oleh Ronald A. Nykel (1989:7) pemasaran hotel “mempunyai banyak maksud dan tujuan dan berhubungan dengan konsumen yang berbeda-beda”. Dari pendapat para ahli di atas terkait peran pemasaran perhotelan, maka penulis menyimpulkan bahwa: Dalam dunia perhotelan juga membutuhkan strategi komunikasi yang bertujuan menyampaikan informasi kepada konsumen atau pengguna sebuah produk dan jasa yang di tawarkan melalui saluran-saluran komunikasi yang tersedia supaya menimbulkan tanggapan dari konsumen untuk tertarik memiliki atau merasakannya.

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Some extra functions that are worth discussing are systems that could be accessed from mobile gadgets such as PDA's allowing greater flexibility.The software could be either general which indicates that it is developed by a 3rd celebration company and also made use of by numerous different brokerage firms, a prominent example of this currently is MetaTrader 4. Numerous of the makers of additional forex trading programs such as forex robotics and graph indicator plans will have created their products to function straight out of the box on common platforms whereas there could be assimilation concerns with in-house software.

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Why You Ought To Acquire an Online Masters Degree.

You may be able to get a well-paying work with only a graduate degree yet an undergraduate degree is essential in lots of areas to increase pay and climb the corporate ladder. While undergraduate degrees imply you have a good level of expertise, masters levels demonstrate not only a dedication to increasing your understanding about your area yet additionally a dedication to boosting on your own.

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The conventional technique for gaining a masters degree has and also most likely constantly will be participating in a brick and mortar college. With increasing popularity, online degree programs have ended up being significant competitors to block and mortar colleges as well as colleges. Unless you proceeded with a graduate degree straight after making an undergraduate degree, returning to earn a masters degree indicates taking time away from job and also your individual life.

The majority of online programs do not adhere to such forced educational program. Online masters degree programs recognize that a great number, if not the excellent majority, or their pupils are permanent professionals, with their own families, hectic with life as well as if they choose to go after a graduate degree demand to do so on their own time. Online programs use that kind of versatility.

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Online programs have typically been likened to diploma mills that hand higher degrees to any individual eager to fork over the money. Masters degree pupils can be assured that the online programs they enlist in are legitimate programs aimed at mentor specialist skills and increasing the potential for higher wages as well as work bankability.

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